What are the course objectives?

The SEO Specialist Master’s Program will build you into a highly proficient SEO professional from the ground up

The SEO Specialist Master’s Program will build you into a highly proficient SEO professional from the ground up. You’ll start with the essentials of digital marketing and move on to the critical skillsets necessary to excel in search engine optimization, search engine marketing, content marketing and marketing analytics. Fast-track your digital marketing career by following the clear and structured learning path recommended by industry experts. The program provides access to more than 35 live, instructor-led online classes conducted by multiple trainers, and you’ll gain access to high-quality e-learning content, simulation exams, a community moderated by experts, monthly mentoring sessions by thought leaders, and other resources to help you master the SEO domain. Upon completing the program requirements, you will receive a Master’s certificate from Simplilearn, validating your ability to lead inbound marketing efforts in your organization.

Why become an SEO Specialist?

SEO and inbound marketing are the most important digital channels for many organizations, with 51 percent of all Internet traffic being generated by organic search. SEO even plays a key role for companies that conduct much of their business offline because more than 61 percent of all potential customers use the Internet to research products before purchase. SEO specialists optimize websites and manage content and links on various platforms to make companies and their product lines more accessible to a digital audience. Digital transformation has led to a huge demand for qualified SEO specialists. Secondary research shows: SEO is the most in-demand digital marketing skill according to Smart Insights and There are 10,300+ SEO-related jobs available in the US and 8,400+ in the UK, according to In India, 5700+ jobs on require an SEO skillset.

Who can become an SEO Specialist?

SEO skills are ideal for those who seek leadership positions in inbound marketing. The following roles are best suited to become SEO specialists: Marketing managers
Digital marketing executives
Content writers
Marketing and sales professionals
Management, engineering, business, and communication graduates
Entrepreneurs and business owners

Benefits Offered by YtwoLearn

Practical and Classroom sessions
Concept of SEO
Career oriented training SEO
Opportunity to work for a realtime SEO and get involved in the project phases
SEO training
Hands-On lab exercises
Regular tasks and practical sessions
Job placements with leading companies

Topics Included

  • What is SEO ?
  • Initial Site Analysis
  • Importance of Domain names
  • Website SEO Analysis
  • Additional Tactics
  • Google Web Analytic
  • Keywords Ranking Report
  • Engines determine "Relevancy"
  • Domain names and Value
  • Structure and Navigation Menu
  • SEO for Dynamic CMS like
  • Title and Meta Tag

Course Content